भारत सरकार

Government of India

High Commission of India

Kuala Lumpur, Malaysia

INDIA RICE AND AGRO COMMODITY SHOW - 10TH TO 12TH MARCH 2021


As you are kindly aware, India occupies a leading position in global trade of agricultural products.  Due to the unprecedented COVID-19 pandemic, the Global opportunities have also emerged in the agri sector for Agri economies of the world. India has also been successful in pushing its exports during this difficult time as well.

With traditional export markets going into lockdown and imposing travel restrictions to control Covid-19 outbreak, exporters and importers of the country are finding it difficult to connect with global buyers to keep their business going.  And even if the situation normalizes in near future, domestic and global traders would be apprehensive about travelling for participating in international trade fairs and exhibitions which are key in getting new orders and expanding customer base.

To deal with the emerging issues, a need has emerged for working on an innovative way to engage with global buyers – to turn to virtual trade fairs and exhibitions. Organizing virtual or online trade shows would help Indian exporters to showcase their products and keep the economic activity wheel moving,

In the series of Virtual Trade Fairs,  the 1st Virtual Trade Fair – “India Rice and Agro Commodities Show has been scheduled from 10th to 12th March 2021”.

A copy of the user manual for visiting the Virtual Trade Fair is enclosed for reference please.   Further, the link for joining the Virtual Trade Fair is given below:


 https://vtf.apeda.gov.in    (registration of visitors/buyers will start from 25th Feb 2021)

Walkthrough for Signing up as a Virtual trade fair Visitor